Murdock Values
ABOUT OUR DEALERSHIP
What Are the Murdock Values?
Murdock Chevrolet of Logan is part of the Murdock Auto Team and serves drivers in Logan, North Logan, Smithfield, and across Cache Valley. Our dealership shares the team’s six core values: Create Extraordinary Moments, Do the Right Thing, Own the Solution, Find a Way, Seek Growth Above Comfort, and Focus Outward First. These principles guide how we welcome guests, support our team members, and serve our community.
Our Vision, Mission & Brand Promise
The foundation of who we are and what we strive to achieve.
The Murdock Vision
To become the pinnacle of team member and guest experience by exemplifying genuine hospitality in every interaction.
The Murdock Mission
To elevate the life of every person we serve.
Murdock’s Brand Promise
When you walk through our doors, you feel like family!
WHAT GUIDES US
Our Core Values
Six principles that define who we are and how we serve.
Create Extraordinary Moments
Approach every interaction with hospitality and genuine care to build strong and lasting relationships.
Do the Right Thing
Make every decision with integrity, cultivating and prioritizing trust and respect.
Own the Solution
Proactively pursue excellence by taking personal ownership for your actions and results.
Find a Way
Overcome challenges without excuses, executing to completion.
Seek Growth Above Comfort
Reject complacency and push the boundaries of possibility for personal and team growth.
Focus Outward First
Serving with sincere concern, demonstrating charity through action, and a willingness to sacrifice for the benefit of others.
OUR CUSTOMER-FIRST PHILOSOPHY
What Our Values Mean for Customers
At Murdock Chevrolet of Logan, we want you to feel welcome whether you’re shopping for a Chevrolet, GMC, or Cadillac or bringing your vehicle in for service.
For years, Murdock has embraced a simple promise: “When you walk through our doors, you feel like family.” Another longtime Murdock slogan, “UR the heart of our business,” reflects that same commitment.
For our Logan team, doing the right thing means giving you clear information and respecting your time. Our About Us page explains options such as out-the-door quotes, personalized video walkarounds, and pickup and delivery for service appointments.
GIVING BACK
Our Values in Action
Giving back is part of how we serve our neighbors. Our Logan team supports local schools, and the Murdock Family Foundation helps nonprofits across Utah.
COMMUNITY GIVING
The Murdock Family Foundation
The Murdock Family Foundation has contributed more than $500,000 to charitable causes and provides grants to 11 nonprofit organizations, including Special Olympics Utah and Davis Education Foundation.
Murdock Auto Team employees also volunteer with some of these organizations. The foundation helps develop future leaders through education, physical fitness, financial literacy, and servant leadership.
CACHE VALLEY SCHOOLS
Recognizing Logan Educators
In 2022, Murdock Auto Group gave Mount Logan Middle School science teacher Eric Bingham a one-year vehicle lease at no cost when he was named Logan City School District Teacher of the Year.
Recognizing the teachers who show up for students every day is one way Murdock puts Focus Outward First into practice.
More Than Just Words
From welcoming guests on North Main Street to serving our neighbors in Cache Valley, these values guide our Logan team. We’re proud to be part of the Murdock Auto Team.